F&B chains resume fighting for retail
premises
In the real estate market which seems to
be quiet, there is a boisterous fighting among food and beverage (F&B)
chains to obtain advantageous retail premises.
In the documents prepared for exporters, the New
Zealand Trade and Enterprise Organization showed the “golden advantages” of
the Vietnamese market – the high population of 80 million people and the
rapid urbanization process – the factors which are the most important ones
for the F&B industry development.
According to the organization, the value of the
industry in 2011 was $33.7 billion, while the growth rate would be 18.9
percent per annum by 2014.
As for the food industry, in 2011-2013, the growth rate
is between 3.7 and 4.3 percent per annum. Especially, fast food chains and
food restaurants in general have witnessed the rapid development with the
growth rate of up to 10 percent by 2015. These are considered as the golden
opportunities for the well known fast food and drinks brands to come to
An analyst said that when considering penetrating the Vietnamese
market, foreign investors would try to find out how far their rivals have
gone, where the rivals would open their shops and how big the rivals’ network
would be expanded.
KFC and Lotteria, for example, are trying to find out
when McDonald’s would officially set foot in
Meanwhile, sources have said that Starbucks is seeking
a retail premises for its second shop in the area around the Notre Dame
Cathedral in district 1 in
The information about the big guys’ plans to expand
their networks has made the retail premises market heat up.
Before Starbucks joined the Vietnamese market,
Vietnamese Trung Nguyen Coffee had kicked off a series of shops in the
central area of
The representative of Viet Café, which is running The
Coffee Bean & Tea Leaf (or The Bean), the company is considering another
F&B franchise contract from overseas. This could be a chain of shops with
service workers, which would be run together with the The Bean and Subway the
company is developing now in
Sources said a Japanese coffee chain is also eyeing the
Vietnamese market. Meanwhile, Hong Kong’s well-known Pacific Coffee, which
now has franchise shops in
The “central area” strategy
There is a common thing of all the F&B chains that
they all try to occupy the retail premises on advantageous positions.
The representative of Lotteria said in the past, the
chain only accepted to develop the shops on large premises in the central
area, but now it accepts the smaller premises on small streets.
Analysts commented that in many cases, fast food chains
accept the small premises on less noisy streets just in order to increase
their presence in the market.
However, the big names would never accept this. Since
they target high income earners and the upper class in the society, they need
the retail premises in the central area.
Both the franchisers and the Vietnamese partners are
believed to be the businesses with powerful financial capability, who are
willing to pay to obtain good retail premises.
Source: DNSG
|
Chủ Nhật, 9 tháng 6, 2013
Đăng ký:
Đăng Nhận xét (Atom)
Không có nhận xét nào:
Đăng nhận xét