Fast food empires gear up for their
plans to conquer Vietnamese market
McDonald’s, the US fast food giant, is
moving ahead with its plan to conquer the Vietnamese market through the
franchised shop network. Its first stop would be
McDonald’s high ranking executives arrived in
However, analysts believe that the plan may start
sooner than previously scheduled, and this would depend on when McDonald’s
can find suitable partners, input material suppliers and fulfill the training
courses for Vietnamese staff.
Sources said McDonald’s plans to open two shops in
The giant now has 33,500 franchised agents in 119
countries around the globe. However, it seems to be slow to come to
The sources also said that McDonald’s still has not
been present in
Meanwhile, the import tariff on French frozen potatoes
is overly high, while Vietnamese potatoes cannot meet the requirements in
terms of length and humidity.
While McDonald’s is taking slow steps towards the
Vietnamese market, its fellow countryman Burger King has made a big leap
here. It has been moving ahead with the plan to expand its business in big
cities, following the six-month pilot sale program at the sale points at Tan
Son Nhat airport in
The boards and panels with the words “Burger King sap
co mat” (Burger King is coming” were seen everywhere in the central area of
Burger King reportedly plans to set up shops in 11
districts in
While Starbucks is believed to be a redoubtable rival to
the other coffee brands, the appearance of McDonald’s would be a “threat” to
fast food brands, including the big guys such as KFC or Jollibee and
Lotteria.
To date, Lotteria has been leading the Vietnamese fast
food market in the number of shops opened (146). Meanwhile, KFC has 134 and
Jollibee 30.
In an effort to target popular consumer, Lotteria has
marketed surprisingly cheap ice cream at VND3,000, while the average market
price is VND7,000.
However, KFC reportedly has the highest turnover and
growth rate. The brand was believed to dominate the fast food market in
Analysts believe that the initial fee to open a
franchise shop is not lower than $45,000. Besides, franchisees would also
have to pay some 20 other kinds of fees, including the pay to the brand
owner, which accounts for 4 percent of total turnover, ad fees, also 4
percent of turnover.
It is estimated that the total investment capital,
including the franchise fee, retail premises rent, equipments and interior
decoration, would be between $214,999 and $2.1 million for each McDonald’s
shop.
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Thứ Bảy, 8 tháng 6, 2013
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