Small mobile retailers hit by big chains
HÀ
NỘI – Small retail stores for mobile phones are being excluded from the
market as they must now compete with big retail chains and many have to close
down.
Nguyễn Minh Quang in Hà Nội
said he wanted to purchase an iPhone at his customary shop in Từ Liêm
District, but when he arrived at the store it had shut down. Quang had to
find another store to buy the mobile phone.
In recent years, the closure
of small retail stores has been increasing rapidly. On some streets including
Thái Hà, Chùa Bộc and Đặng Dung the shops are now thinly scattered in a town
known for its mobile phones.
According to market research
conducted by Gfk Retail and Technology Market Research
According to recent
statistics, the market share of retail stores in Việt
According to Trần Kinh Doanh
CEO of Mobile World Investment Corporation, the retail sale network earned a
revenue of some VNĐ20.8 trillion in 2015, with 220 new stores, bringing the
total number to 633 retail stores nationwide.
Nguyễn Bạch Diệp, director of
FPT retail said that two retail outlets of her FPT shop and FPT Retail
grossed more than VNĐ7.8 trillion, with a number of the 260 retail shops
surpassing a set target of 60 stores.
Meanwhile, Viễn Thông A
retail chain also has more than 200 retail stores and Viettel telecom has 300
stores.
This year, most of the major
retail chains were aiming to open hundreds of new stores nationwide. For
example, Mobile World will reach a total number of 850 stores in 2016 and
this figure can reach 1,000. While, FPT Shop and Telecommunications A also
set their ambitious plan to further open between 50 and 100 new stores this
year. Vin Pro, a newcomer in the telecom market, also set a target of opening
100 new stores to compete with big competitors in local market.
In other cities and
provinces, many large chains also began to overshadow the small stores. A
mobile shop owner in southwest of
Trần Kinh Doanh said in the
near future, small-scale shops will have to make way for modern retail chains
as clients tend to buy products at big stores with professional services and
after-sales services.
Doanh asked whether in a
market, which offers the best service for customers, we will see things in
the perspective of the customer. In a competitive market, if someone can
serve our customers better, more efficient retail chains will be their first
choice.
Thanh Hùng, a salesman of a
small store in Hoàn Kiếm District in Hà Nội told Viet Nam News that
his shop really wanted to trade authorised products to compete with big
retail stores but they could not. Authorised products often fetched a higher
price resulting in low profits. If small retail shops want to make a profit,
they have to import a larger number of cell phones while they face a shortage
of investment capital.
As a result, many small
retail stores had to avoid direct competition with big chains. They have to
trade used cell phones or unofficially import products or offer services
relating to repairs or accessories such as speakers, camera lens and selfie
sticks.
A retail expert predicted
that big retail chains will continue their competition this year. And next
year, the local market share will belong to big chains alone. – VNS
|
Thứ Bảy, 12 tháng 3, 2016
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