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Photo courtesy of Thoi
bao Kinh te Saigon Online
Telecom firms have sought cooperation with free call and
message app providers to cut lost usage due to the apps, but a deal seems
impossible as the two sides do not share the same profit vision.
Sources from the
three market dominators Viettel, VinaPhone and MobiFone said no agreements
have been reached though they had joined talks with providers of OTT (over
the top) apps like Zalo, Line and Kakao Talk, which are not linked to
traditional telecom or Internet service providers, but operate atop
established Internet connections.
Insiders said
developing a joint product would be the most simple way for the telcos to
lessen the impacts of the apps on their revenues, compared to developing
their own apps or taking over the providers.
But they also said
such a product is unlikely to be developed as telecommunication businesses
and OTT businesses are two different models. The former make money from
charging calls and messages while the latter from ad impressions served up on
the apps.
The telcos have
offered to provide 3G packages attached to the free apps of the providers
they cooperate with, but the latter’s condition that the packages are also
free or at low charges in the beginning seems unfeasible for the telecom
companies.
An unidentified
telco leader told Thoi bao Kinh te Saigon (Saigon Times) Online that a
telecom company won’t accept such a condition as OTT providers spend around
ten times less on their investment than telcos on their 3G network.
A representative
of an OTT business, who also asked to speak anonymously, said telecom
companies are too worried about their immediate benefits.
Nguyen Son Hai,
deputy head of the sales department of VinaPhone, said the company has plans
to develop its own OTT apps.
The military-run
Viettel has also announced its intention to buy South Korean app Kakao Talk
and Vietnamese Zalo.
MobiFone said late
last year that it has been losing around VND1 trillion (US$47.45 million)
each year to OTT social apps, while Vietnam Post and Telecommunications
Group, which owns MobiFone and Vinaphone, said the apps have reduced its
revenues by around 10 percent.
The three telecom
companies have asked the government to bar the apps until methods are
established to control them. They also hiked their 3G prices twice last year,
by 25 percent in April and 40 percent in October to VND70,000 a month.
UK-based market
research and analysis company Ovum has estimated that mobile operators lost
$32 billion in traditional SMS revenue to OTT apps in 2013, and that the
figure will increase to $86 billion in 2020, according to a report in The
Wall Street Journal.
Thanh Nien
News
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Thứ Năm, 13 tháng 2, 2014
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