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Vietnamese mobile
game takes app stores by storm
Scenes from the game
Flappy Bird developed by Nguyen Ha Dong. The game is now getting two-three
million downloads per day at the most popular mobile application stores.
"Simple” yet “addictive” and “frustratingly
difficult” are common adjectives used to describe the latest game that is now
topping both Apple and Google Play stores, Flappy Bird.
Developed by
Nguyen Ha Dong – who runs the one-man indie game studio .GEARS in
It first hit the
Apple Store in May last year but did not reach the top position until last
month. It was introduced on Google Play on January 30 and has since topped
the free chart there.
The game now
boasts around 18 million users, according to PC Magazine.
It is now pending
approval to be launched at the Windows Phone app store and is expected to be
available there some time this month.
Dong told The
Verge in an interview that the game is racking up
around US$50,000 a day from in-app ads.
International game
designers and critics have rushed to analyze why Flappy Bird – which is as
simple as navigating a pixilated bird through Super Mario-like green pipes by
tapping the phone screen to flap the bird’s wings – has become a viral hit.
Most agree that
the game’s charms lie in its difficulty, which infuriates most players and
inspires them to hit the restart button again and again to get higher scores.
Moreover, its
“share” function allows players to complain or brag about their scores on
social networks like Facebook and Twitter, tempting others to check it out.
Some analysts have
even anticipated that Flappy Bird will beat out Candy Crush to become the
game of the year for 2014.
The creator
In an email
interview with TechCrunch, Dong, 29, said it took him about three days to
complete the programming for Flappy Bird and that he reused artwork from
other games.
He said he has
been making games for four years, but before Flappy Bird none of his games
had “1/100th of that popularity.”
Even though the
game has gone viral, it does not have the hallmarks of a paid promotion – a
top position achieved through ads or paid downloads, according to TechCrunch.
“It is hard to
believe, I understand. I have no resources to do anything else besides
upload[ing] the game,” Dong posted on Twitter.
“The popularity
could be my luck,” he told website Chocolate Lab Apps.
Besides Flappy
Bird, Dong’s two other games are also on the Apple Store’s top charts: Super
Ball Juggling (currently No. 2) and Shuriken Block (No. 6), an unprecedented
achievement for an indie game developer.
It is also an
“odd” achievement because there is no cross-promotion built into the games
themselves, according to TechCrunch.
The news website
said Dong refused to answer questions about his background, saying that he is
“not comfortable with being exposed.”
It said he has a
Twitter account and has hung around on HTML5gamedevs.com, discussing
development, while his .GEARS site is quite basic with no information about
the games’ creator.
Thanh Nien
News
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Thứ Năm, 6 tháng 2, 2014
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