Vietnam’s Viettel signs up 1
million subscribers in Myanmar, ten days after launch
Mytel, the Viettel-owned mobile
operator in Myanmar, surpassed the one-million-subscriber mark only ten days
from its June 9 launch.
Mytel employees talk to a
customer in Myanmar. Photo: Viettel
Mytel, the Viettel-owned mobile
operator in Myanmar, has signed up more than one million subscribers in just
ten days since it officially began operations.
This is the
fastest customer growth rate among all markets, both Vietnam and
internationally, that Viettel Group has invested in. It is also a record
customer growth that few telecom service providers in the world would gain.
There are
several reasons for this achievement, including the fact that the company had
set up the most extensive telecom infrastructure in Myanmar even before
starting operations.
It has laid
30,000km of fiber-optic cable, or 50 percent of Myanmar’s total cable
infrastructure, allowing Mytel network to cover 80 percent of the population.
Mytel is the
only mobile network to provide 4G services nationwide in Myanmar, covering
300 out of 330 towns, compared to 185 places of its biggest competitor.
Mytel has
set up a nationwide distribution system with 50 stores and 50,000 sales
agents, 70 pe cent of them in rural and remote areas.
The company
is also offering very attractive promotions to mark its inauguration.
For 4,000
Myanmarese Kyat (US$3), subscribers receive 5GB and 250 minutes of calling
within the Mytel network in 30 days, two times higher than other networks
offer.
Subscribers
also get 100 percent bonus on top-up value every day, instead of other
network’s 33 – 50 percent bonus, and they can call other networks’
subscribers.
Nguyen Thanh
Nam, Mytel’s general director, said while Myanmar has experienced rapid
economic growth, mobile phone penetration in the country has remained low,
creating huge opportunities for the telecom sector, especially Viettel.
“We are
targeting two to three million customers in Myanmar in 2018,” he said.
Mytel began
operations on June 9.
Myanmar is
Viettel’s tenth foreign market and its largest in terms of population (53
million).
Myanmar is
also Viettel’s market with the highest economic growth rate, which was seven
percent last year. It also has high growth in the telecommunications and IT
sector.
But it is
also a very competitive market; telecom services are already used by 90
percent of the population, calling and data tariffs are cheap, and there is
fierce competition from international networks like Norway’s Telenor, the
13th world’s biggest, and Qatar’s Ooredoo, the leading network in the Middle
East.
As of
Mytel’s opening, Viettel Group’s registered foreign investment oversea is
over $2 billion.
It has
already invested $1.19 billion and repatriated profits of $516 million to
Vietnam.
Tuoitrenews
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Thứ Năm, 21 tháng 6, 2018
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