Fate of Samsung’s investments in Vietnam questionable?
Samsung finds itself in hot
water with its last year overly wrought with exploding mobile phones and
political scandals. Will this affect the group’s plans in Vietnam?
Samsung heir Lee Jae-Yong allegedly
had a key role in the South Korean corruption scandal
Currying favour
Samsung heir Lee Jae-Yong had a less-than-ideal
Valentine’s day this year, as Seoul prosecutors looking into the recent
bribery allegations brought against him announced intentions to make a second
attempt to arrest him.
The scandal centres on impeached South Korean President
Park Geun-Hye’s confidante Choi Soon-Sil, who is accused of using her ties to
the president to strong-arm local firms to “donate” nearly $70 million to two
non-profit foundations, which Cho allegedly used for personal gain.
As reported before, Samsung was the single biggest
donor, giving millions of euros to Choi and her daughter, allegedly in
exchange for policy favours from Park in return.
After his father’s heart attack in 2014, Lee has become
the de facto head of the Samsung Group. According to allegations, he had a
key role in the scandal and is accused of bribing Choi to the amount of $40
million.
Once released for insufficient evidence and freshly
over a marathon questioning on February 13, Lee had little time to breathe as
the prosecution made its announcement on the next day.
Prosecutors are investigating whether Samsung’s
payments to Choi were aimed at currying favour and secure state approval for
the controversial merger of two Samsung units in 2015. The step was seen as a
means of third-generation power transfer to Lee Jae-Yong and garnered strong
opposition by many investors.
Exploding devices
Perhaps the biggest news in the latter months of 2016
was Samsung’s debacle with its Galaxy Note 7 units. On September 2, the
company suspended the sales of the phablet and recalled 2.5 million Note 7
devices that had been shipped worldwide, after faulty batteries started
exploding while charging.
The recall, servicing, and re-shipping of products hit
the company badly not only on the financial front, but—probably more
importantly—by hurting the brand’s image at large.
Notably, Samsung Electronics Vietnam (SEV), one of the
two facilities producing the Galaxy Note 7 units, reported a loss of VND3
trillion ($131.98 million) and a 30 per cent, VND32 trillion ($1.41 billion),
reduction in revenue compared to the second quarter.
Nevertheless, looking at the annual figures, SEV still
made a net profit of VND25 trillion ($1.09 billion) in the other three
quarters of the year, posting encouraging results at the most trying year in
a while.
The other facility responsible for producing the faulty
Note 7 units, Samsung Huizhou in China, and its US mobile trading arm Samsung
Electronics America reported losses of $307.59 and 114.9 million,
respectively.
In January, Samsung’s investigation arrived at the
conclusion that the battery suppliers were to blame for the faulty devices,
but realised that the findings would not fully mitigate the damage done to
the brand.
Altogether, Samsung claimed that the debacle cost
approximately $5 billion to the group, and an additional $170 million to
strengthen product safety, and its first place in the global smartphone
market to Apple in the last three months of 2016.
Samsung Electronics is one of the largest foreign
investors in Vietnam, with three manufacturing plants in Bac Ninh (SEV), Thai
Nguyen (SEVT) and Ho Chi Minh City (SEHC). With an export turnover of
over $37 billion in 2016, Samsung Electronics in Vietnam contributed 20 per
cent to the country’s exports.
Samsung Display going strong?
On February 10, VIR reported on Vietnamese subsidiary
Samsung Display’s plans to expand its production base in Bac Ninh. The $2.5
billion project would push the firm’s investment in Vietnam to $6.5 billion
in early 2017.
Minister and Government Office chairman Mai Tien Dung
has confirmed that the proposal lodged by the Bac Ninh People’s Committee to
grant the same privileges to the project as are applied similar large-scale
hi-tech projects was approved by the government.
“We are currently in the legal setup stage, hoping to
secure the investment certificate by the upcoming 20th anniversary
celebrating Bac Ninh’s re-establishment,” said a provincial source
knowledgeable in the matter.
Probably the first multi-billion dollar investment in
the Year of the Rooster, the expansion project has come in the wake of
Samsung Display’s global successes throughout 2016.
Last April, the Wall Street Journal reported that
Samsung had signed to supply OLED screens to US tech giant Apple. The screen
volume was not disclosed, but it was estimated to be in the range of 100
million units.
Shortly after, Japanese Nikkei broke the news that
Samsung is planning a $6.82-billion investment to upgrade and expand its OLED
screen production lines for the Apple deal.
In late 2016, DigiTimes, Taiwan’s leading high-tech
media outlet, disclosed that Samsung Display will supply AMOLED screens—a
kind of OLED screen—for Apple’s new iPhone line in 2017.
Samsung Display’s Bac Ninh plant is reported to have
reserved individual production lines to meet Apple’s demands, news in line
with the company’s plans to turn Vietnam into their global manufacturing
base.
Will Samsung’s current debacles put
a halt to its expansion in Vietnam?
Before political shenanigans and the Galaxy Note 7
debacle, Vietnam was to play a pivotal role in Samsung Group’s development
plans. Express intent to turn the country into a major production base was
followed by sound action: both by bringing the production of the Note 7 to
Vietnam and by preparing Samsung Display for the stellar Apple deal went far
beyond empty words.
In addition, the corporation’s commitment to raising
the local supporting industry to be able to operate at the adequate standards
offers a rare opportunity for Vietnamese businesses, in line with the
corporation’s agreement with the Vietnamese government to increase the
localisation rate and the presence of local companies in Samsung’s component
supply chain.
“I do hope that, through Samsung’s supporting
programme, Vietnamese enterprises could gain the knowledge and experience to
enhance their capacities. Samsung believes that if a product can be
localised, we will maximise its localised content," said Han Myoungsup,
executive vice president of Samsung Electronics.
As previously reported by VIR, as of January 16, 2017,
nearly 200 Vietnamese enterprises were participating in the supply chain of
Samsung’s three plants in Vietnam, including 20 tier-1 and 178 tier-2
vendors. The corporation planned to raise the number of tier-1 suppliers to
29 throughout the year.
Will the damaged reputation from units produced in
Vietnam, albeit due to battery suppliers’ error, have a negative impact on
Samsung’s plans, taking away once-in-a-lifetime opportunities on the horizon?
VIR
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Thứ Năm, 16 tháng 2, 2017
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