Mobile payment market heats up with
foreign players
Two of China’s biggest
e-wallets have joined the mobile payment market in Vietnam.
There are 20 e-wallet service providers
There
are now about 20 e-wallet service providers in Vietnam, including well-known
names such as Momo, Ngan Luong, VTC Pay and Payoo
However,
there is no official report from the State Bank about the number of
Vietnamese e-wallet users. The agency said 3 million wallets had been issued
in Vietnam by the end of September 2016. Service providers estimate that 10
million wallets are in use in Vietnam.
Analysts
say this is a modest figure compared with the great potential of the market.
But they say the market will heat up soon as the two Chinese players have
arrived.
After
the visit of Alibaba’s owner Jack Ma to Vietnam in late 2017, the Chinese
group signed a strategic cooperation contract with Vietnam’s NAPAS to bring
Alipay e-wallet to Vietnam.
With
cooperation among NAPAS, banks and Alipy, sellers in Vietnam will accept
payment in Alipay wallet made by Chinese visitors for goods and services in
Vietnam.
Sources
said that the service will be launched this year.
WeChat
Pay has announced a plan with Vietnam’s VIMO e-wallet which will accept
payment of Chinese travelers.
VIMO.vn
will be the first payment intermediary allowing Chinese travelers to use
WeChat Pay in Vietnam dong at shops accepting VIMO in Vietnam.
The
cooperation does not include WeChat Pay's use of VIMO's banking connections
to process payment transactions between Vietnamese consumers and businesses.
Thirty
percent of total foreign visitors in Vietnam in 2017 were Chinese.
Current
laws do not allow foreign e-wallets to operate in Vietnam independently. They
can only be resent in the market through cooperation with Vietnamese
companies.
An
analyst said that Alipay doesn’t compete directly with Vietnamese e-wallets,
but it could be a potential threat.
He
went on to say that in the future the licensing policy may change and Vietnam
will open its doors widely to foreign e-wallets that will provide services to
Vietnamese customers as well.
Banking
experts said there are favorable for mobile payments to develop: the retail
market and e-commerce are thriving, while bank cards and smartphones are more
popular.
According
to the State Bank of Vietnam, the number of cash payment transactions
decreased from 14.02 percent in 2010 to 11.45 percent in August 2017.
The
presence of fintech firms has also helped the mobile payment market. More
than 30 fintech firms were established in Vietnam as of 2016, two-thirds of
which provide mobile payment services.
Kim Chi, VNN
|
Thứ Năm, 19 tháng 4, 2018
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