Garment and textile
sector urged to tighten operations
Vietnamese
garment and textile exports in the nine months leading up to October jumped
18.9% over last year’s corresponding period to US$15.5 billion, buoyed by
growth in traditional markets such as the US, EU, Japan and the Republic of
Korea (RoK).
However, there has been a trending decline in the
overall number of manufacturing orders, which may signal deterioration in
business conditions for 2015, according to the General Statistics Office of
Hoang Ve Dung, Deputy General Director of the Vietnam
National Textile and Garment Group (Vinatex) said the
shortage of orders appears to be only a temporary phenomenon and does not
signal any long-term downturn in the market.
However, Dung did say that as a precautionary measure,
both small and large businesses should adjust their business strategy to a
defensive posture to maintain market share and tighten up operations.
This translates to focusing on shoring up weak spots in
marketing, boosting trade promotion to existing partners with a view to not
losing any customers and keeping a close eye on the company’s purse strings.
Business plans should be strictly aimed at maintaining
a company’s existing market share, Dung emphasised. To this end, he is urging
domestic businesses to become more proactive through participating in fashion
shows and exhibitions.
At present, the Vietnamese garment sector is facing
fierce competition from
Moreover, Vietnamese garment and textile businesses
have been greatly affected by other nations, especially
Dung said local businesses have already begun
renovating their methods of production from outsourcing activities to Freight
on Board (FOB) and Original Design Manufacturers (ODM) models, which is a
step in the right direction.
Vinatex is also speeding up the transformation of
production methods for member businesses and other businesses in the sector,
he said.
In the long term the future for the industry remains
bright with the signing of free trade agreements between
These trade pacts will open up tremendous future
opportunities for the garment and textile sector, but right now businesses
need to play defence and focus on improving their overall competitiveness.
VOV
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Chủ Nhật, 19 tháng 10, 2014
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