Vietnam's
caffeine thirst puts it in world's top growing coffee markets
Vietnam has one of the
world's fastest growing retail coffee markets, trailing only behind
Indonesia, Turkey and India, a global market intelligence agency said in its
latest report.
The compound
annual growth rate (CAGR) of Vietnam, measuring the average value growth in
the 2012-2016 period, stood at 14.9%, while Indonesia's market jumped 19.6%,
followed by 17.5% in Turkey and 15.1% in India, Mintel said in the report.
Asian markets, where growth is being
driven by a surge in innovative coffee products, make up the majority of
the world’s fastest growing coffee markets, while European markets plus
Australia are among the slowest, the report said. It did not give any market
values.
Even though
Germany, the United States, Italy and Spain top the 2016 list of importers of
Vietnamese green coffee beans based on Vietnam's government data, Mintel's
findings suggest that European nations mostly process the bitter variety and
re-export the finished products.
Instant
coffee dominates the retail market in Asia. Out of the new coffee products
launched in 2016, 42% were soluble coffee granule products in Asia Pacific,
while the figure was 20% in Europe and a mere 6% in North America.
The global
coffee market's retail volume grew 2.7% last year from 2015, slightly up from
an annual rise of 2.5% the previous year, Mintel said.
“The global
coffee industry continues to experience healthy growth, driven by Asian
markets in particular," said Jonny Forsyth, Global Drinks Analyst
at Mintel. "Asia has far more growth potential as traditionally tea
drinking consumers are converted slowly but surely into coffee
drinkers."
The
International Coffee Organization estimated the CAGR of Vietnam's coffee
consumption at 8% for the four-year period ending in 2015/2016, the
second-fastest growth rate among the world's coffee exporting nations after
the Philippines. The crop year lasts between October and September.
The
London-based ICO estimated Vietnam's coffee consumption at around 140,000
tons in the 2015/2016 season, or 8% of output, up slightly from 130,000 tons
used domestically the previous season.
Vnexpress
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Chủ Nhật, 5 tháng 3, 2017
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