Number of hotels and resorts in Vietnam triple over
10-year period
16:34
The number of hotel
and resort projects with local and international brands in Vietnam has
witnessed impressive growth, increasing from 36 projects in 2010 to 120 as of
the end of January this year, according to statistics released by Savills
Hotels.Illustrative image. – File photo Most
notably, the average room capacity has also seen a four-fold increase to
reach 32,000 rooms, with approximately 64 regional and international hotel
brands currently making their presence in the country. Experts revealed that previously,
international and regional hotel operators had tended to focus on key markets
such as Ho Chi Minh City, Hanoi, Nha Trang, Da Nang, and Phu Quoc, with many
now being keen on other tourist destinations such as Ho Tram, Da Lat, Phan
Thiet, and Quy Nhon. Mauro Gasparotti, director of Savills
Hotels APAC, said that several hotel owners have restarted their businesses,
recruited personnel, and ramped up marketing activities as they strive to
prepare for the recovery of the international tourism market. He expressed his hope that hotels
with a global distribution system can successfully accompany the Vietnamese
tourism industry in attracting international visitors back in the near
future. This year, it is expected that the
hospitality segment will see several international-branded projects come into
operation at popular tourist destinations, including Regent Phu Quoc, Voco
Hotel Da Nang, Best Western Plus Marvella Nha Trang, Radisson Resort Phan
Thiet, and Mercure Da Lat. The Savills Hotels expert pointed out
that the presence of international brands will create greater momentum for
the development of emerging markets, thereby helping the region attract more
investors and turn them into international destinations in the
future. More and more Southeast Asian
nations are gradually resuming tourism activities, including Thailand,
Indonesia, and Cambodia, he said, adding that the local tourism industry
needs to further step up advertising and promotional activities to
secure its position on the international tourism map. VOV |
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