Vietnam dairy
export focus shifts to Russia
Cheese and other milk products made
in Vietnam may soon be sold nationwide in stores throughout Russia, which has
become dairy deficient following the ban of Ukrainian and Western dairy
products.
Last month Vietnam-based TH
Group announced it will invest US$2.7 billion to construct a 350,000 head
dairy farm and related production facilities in Russia’s Moscow Oblast
(Region).
“This is the largest investment
ever in the Russian dairy industry by a Vietnamese milk producer,” said
Chairman Thai Huong of TH Group in reference to the joint venture with a
Russian stakeholder.
On the heels of that announcement,
Vinamilk, its largest local competitor, unveiled on November 12 that it has
embarked on a month-long aggressive promotional campaign to assess the market
potential.
“Were hoping to draw on our
experience introducing our products in the European market,” said a Vinamilk
official recently at a trade fair in Moscow.
At the event the company introduced
Ong Tho milk, Dielac powder milk, Vfresh fruit juice, Vinamilk ice-cream and
Goldsoy soy milk and the preliminary results were very positive and the
products well received.
"We have started informal
talks with Russian buyers and government authorities on getting commerce
clearance,” he said, adding that if all goes well the company’s dairy brands
could be lining the Russian shelves as early as next year.
He said, India, the world's largest
milk producer, has now also set its sights and received approval to tap the
US$30 million metric ton Russian market and the competition is expected to be
fierce.
Russian Prime Minister Dmitry
Medvedev introduced a one year ban on the import of beef, pork, poultry,
fruit, vegetables, milk and dairy products from the EU, US, Australia,
Canada, and Norway in August 2014.
A month earlier a ban had been put
in place on imports from the Ukraine, which had up until then been Russia’s
dominant import market for milk and dairy products, accounting for the lion’s
share of all dairy imports.
In June 2015, Russia extended its
ban on Western food imports until August 5, 2016.
However, most leading market
analysts don’t believe the Russian ban will be lifted until at least 2018.
Speaking recently at the
International Dairy Federation World Dairy Summit in Vilnius, Lithuania,
Mikhail Mischenko, editor in chief of the Russian website The Daily News,
said Russia is unlikely to lift the ban until after the March 2018
election.
VOV
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Thứ Hai, 23 tháng 11, 2015
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