Vinamilk enters Thai market
Vinamilk yoghurt isnow
available at supermarkets and large stores in Thailand, with a higher price
than average.
The Vietnam Dairy Products Joint Stock Company
(Vinamilk), Vietnam’s largest milk producer, has selected Top Most Enterprise
(TME) - a Thai company – to distribute Vinamilk products in Thailand, a dairy
product market worth about $1.7 billion/year.
Siwat Thamaranothai, TME’s managing director, told the
Bangkok Post that he suggested TME serve as the Thai distributor after
enjoying Vinamilk yoghurt during a trip to Vietnam.
The company launched Vinamilk yoghurt in the Thai
market at selected modern retail chains such as Lawson convenience stores and
The Mall and Foodland supermarkets three months ago.
This product is priced at 17-19 baht, higher than other
brands. TME expects to cover all distribution channels in the second quarter
of next year.
Most Enterprise also plans to launch Vinamilk UHT milk.
Vinamilk was the only dairy company in Vietnam to make
the list of the Top 300 most dynamic companies in Asia, as recently voted
upon by the Nikkei Asian Review.
Its products are now sold in nearly 200 stores in 45
provinces in Vietnam and in more than 43 countries, such as Cambodia,
Thailand, South Korea, Japan, China, Turkey, Russia, Canada, and the
US.
The company has also bought a 22.8 per cent stake in
Miraka from New Zealand, 70 per cent in Driftwood in the US, and 51 per cent
in Angkor Milk in Cambodia, as well as a subsidiary in Poland as a gateway to
Europe.
It plans to build a new milk powder plant in Vietnam
next year and will expand production at its New Zealand plant, which is
operating at full capacity.
Na Son,
VNN
|
Thứ Sáu, 28 tháng 10, 2016
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