Parkson Vietnam
dogged by ill fortune
Bad luck
still clings to Parkson as the Malaysian group continues to report losses and
unsatisfactory business results in Vietnam.
Parkson in Vietnam
is dogged by ill fortune
Parkson has announced the shutting
down of Parkson Flemington in HCM
City. To most
Vietnamese, this was not a surprise. Three other Parkson shopping malls have
closed. The last center in Hanoi
was closed in 2016.
Parkson Holding Berhard reported total revenue of 4 billion RM, or VND23
trillion in 2017 and loss of 142 million RM, an increase of 40 percent over
the year before.
Vietnam
continues to be one of the markets with the highest minus growth rates.
The SSSG (same store sales growth) rate of Parkson Vietnam
was minus (-) 13.6 percent in the 2017 fiscal year which ended on June 30,
2017, just below Myanmar
and other remaining markets.
The total revenue from both Myanmar
and Vietnam
in 2017 was 101 million RM (VND600 billion), a decrease of 9 percent compared
with the year before.
Parkson
has announced the shutting down of Parkson Flemington in HCM City.
To most Vietnamese, this was not a surprise. Three other Parkson shopping
malls have closed. The last center in Hanoi
was closed in 2016.
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In
the letter to shareholders, Tan Sri William H.J. Cheng, chair of Parkson
Holdings, said the Vietnamese retail market is still in a saturation period
which has caused difficulties for Parkson’s operations.
Parkson joined the Vietnamese market in 2005 and became one of the first
retailers of branded goods in the country.
However, Parkson’s investments in Vietnam unexpectedly stopped in
2014, when it stopped opening shopping malls in the country. In the following
years, it had to shut down some shopping centers in large cities, one after
another, after seeing business prospects worsen.
After closing the last shopping center Parkson
Viet Tower
on Thai Ha street
in Hanoi, the
retailer explained the business environment in the north was weakening, with
more and more retail premises left idle.
Meanwhile, the southern market was still good and shopping centers in HCM City
still maintained satisfactory business results.
However, with the announcement of the closure of Parkson Flemington in HCM City,
concerns remain about the southern market.
Leaving the Hanoi market, Parkson said the
move was a step to implement its strategy to optimize business performance in
Vietnam.
However, its efforts have not brought positive results.
Vu Vinh Phu, a trade expert, said in Dat Viet that demand for the products
Parkson is trading show no signs of increase. In Vietnam, high income earners,
those with monthly income of VND12-15 million, only account for 15-20 percent
of the population.
Mai Thanh,VNN
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