BUSINESS
IN BRIEF 21/5
Exports to
April’s two-way
trade turnover between
The General Department
of Vietnam Customs reports that
As a result, the
trade deficit declined by 91.7 percent.
Overall bilateral
trade value in the first four months of this year totalled US$1.8 billion, a
year-on-year increase of 48.8 percent.
During this period,
The trade deficit
has fallen by 8.7 percent.
The fifth
One hundred
businesses from
The event is
designed to showcase the energy-saving and environmentally friendly
technologies of
This year’s event
also includes a special display celebrating the achievements from the five
previous Entech Hanoi exhibitions.
The exhibition’s
framework encompasses a number of workshops and competitions about
energy-saving solutions and environmental protection.
Vietnam-Cambodia
trade up in four months
Two-way trade
between
According to the
Vietnamese Trade Office in
The total value of
Vietnam is
importing an increasing number of goods from Cambodia, including corn,
tobacco materials, rubber and timber, and it is currently the Cambodia’s
second largest trade partner after Thailand.
Last year’s two-way
trade turnover between the two countries gained US$3.3 billion, up 17 percent
against 2011.
Interest
rates unlikely to drop further
Interest rates may
not be lowered for fear that local consumers will stop depositing their money
in banks.
Ngo Quang Luong, a
senior official from the State Bank of Vietnam (SBV), said at a recent
seminar that the Bank for Foreign Trade of Vietnam (Vietcombank)’s recent
adjustments to deposit interest rates has enabled the bank to offer some of
the lowest lending rates at present.
Deputy Director of
the
Many businesses
have changed their operational formats and are seeking new investment
opportunities, but quite a few are still facing difficulties and finding it
hard to make a profit. Therefore, banks must carefully consider what
businesses actually need in terms of capital.
“This is the core
matter the banking industry needs to address in order to stimulate credit
growth,” Hung noted.
Nguyen Duc Huong,
Deputy Chairman of Lien Viet Post Joint Stock Commercial Bank
(LienVietPostBank), said banks are enjoying abundant capital resources but
they face a “liquidity trap” that is more dangerous than a rising bad debt
ratio. “If the lending rate drops to less than 9 percent and deposit rates
are reduced to 6 percent, customers will buy US dollars or invest in the
stock market instead of putting their money in banks. As a result, banks
could get caught in a trap,” he analyzed.
A recent
According to the
survey, interest rates do not play a key role in boosting credit growth. It
reported that nearly 70 percent of businesses can handle a rate of more than
12 percent.
The fact is that
banks are in a fix to offer loans at the adjusted rate of 12 percent for fear
of bad debts.
Nguyen Duc Trung,
Deputy Head of the
Economist Nguyen
Tri Hieu expressed his concerns about bank liquidity, saying that the
101-percent ratio between lending and mobilized loans was previously
considered a bad rate. However, the current 95-percent figure is regarded as
a positive sign. “The fact that credit growth was estimated at 1.5 percent
for the past four consecutive months, while mobilized loans grew by more than
5 percent creates a significant challenge,” he said.
Hieu was worried
that banks are enjoying benefits as businesses are facing losses. Many banks
claim they have high bad debt ratios and losses, yet they still make profits
and pay dividends.
Banks should
disburse their mobilized capital by offering trust loans for businesses to
help them iron snags. In the
He also stressed
the need to clearly identify the purpose of loans. “It’s essential for
businesses to be audited before they are allowed to get trust loans,” he
noted.
Hieu’s view was
shared by Mr. Hung from the
It is always
difficult to address this thorny problem because businesses cannot pay back
their loans, even at a zero interest rate, if they suffer heavy losses.
Local firms
seek investment in US supermarket chains
The
Participants were
given information on socio-economic development in the
The seminar
explained that US consumers preferring natural products free of chemicals has
increased the purchasing power of such products in recent years.
Shopping malls,
supermarkets, and trade centres in the
Jason Brown, Senior
Vice President of Business Development of Lucky’s Farmers Market, said his
firm is expanding its supermarket network in the central US, and is offering
many incentives to attract foreign investors, including those from
Lucky’s Farmers
Market specializes in supplying raw farm products at reasonable prices, he
said.
The Kroger retailer
came to
This group is
looking for a range of products, such as seafood, fruit, and vegetables with
globally recognized certificates of export quality.
Ten Vietnamese
businesses have already signed contracts to provide cashew nuts for Kroger’s
supermarkets and convenience stores.
Coffee
growers receive preferential credit loans
Coffee growers will
be provided preferential credit loans worth VND 8,000-10,000 billion from now
to 2016, including more than VND3,099 billion for those in the Central
Highland
The information was
released by Governor of the State Bank of Vietnam (SBV) Nguyen Van Binh at a
recent conference held in Lam Dong to implement a credit loan programmes for
the coffee sector in the 2013-2015 period.
Under the
programme, local coffee farmers will enjoy low interest rates (around 10
percent/year). The SBV will channel more than VND5,000 through the Bank for
Agriculture and Rural Development (Agribank) to carry out the programme.
Governor Binh
stressed the need to assist Central
According Lam
Dong’s 2013-2015 plan, the province will develop a coffee area of 22,982
hectare with a total investment of over VND4,428 billion, including VND3,099
billion funded by Agribank.
Vietnam
exports 33,000 tonnes rice to Haiti
The General
Director of the Haiti Bureau of Monetization of Development Aid Programs
(BMPAD), Michael Lecorps, has spoken highly of
He said
There is a plan
afoot to import a huge volume of high-quality rice at reasonable prices.
Vietnamese rice is cheaper in price than other kinds of rice but easier to
cook than imported from nearby countries.
During his visit to
Japanese
sanitary company prepares for heavy investment in Binh Duong
Its original
factory, with initial invested capital of US$16.5 million, went into
operation in 1997. The factory is capable of producing 400,000 units of
products annually.
In 2011, American
Standard decided to double its production capacity and now plans to increase
productivity to meet rising consumer demand.
Last November, the
group opened a $441 million factory producing building materials in Long Duc
Industrial Zone in the southern
The government of
the north-central
The airline
currently runs five flights per week, but citing increasing demand from
travellers, the province requested it add two to five more.
The province also
petitioned VNA to open new routes connecting Thanh Hoa with
BR-VT
starts work on industrial zone to attract Japanese tenants
Dong A-Chau Duc
Joint Stock Company began construction of Da Bac Industrial Zone in southern
Ba Ria-Vung Tau Province on Wednesday, aiming to attract Japanese investors.
Da Bac IZ covers
75ha in Chau Duc District. According to the investment plan, the zone's
cleared land and workshops will be ready for Japanese investors in this
year's fourth quarter.
This is the first
industrial zone in the province to target Japanese investments.
The province plans
to develop more specialized industrial parks and industrial zones for
supporting industries.
Property
inventories on the rise during first quarter
Inventories of
apartments nation-wide soared 20 per cent as of March over the figure at the
end of last year, reaching more than 33,852 units.
Meanwhile land
inventories rose 3 per cent to 1 million square metres.
According to Vu
Xuan Thien, Deputy Director of the Real Estate Market and Housing Management,
the statistics failed to reflect the real inventories in the property market.
He said that a
number of projects which remained unfinished or had not been implemented were
still not accounted into the ministry's statistics of property inventories.
There were about
3,700 real estate projects nation-wide currently. The construction ministry
would continue to check property projects to eliminate those infeasible.
Dong Nai
close to population overflow
Southern
Aaccording to
deputy director of the provincial Department of Construction Nguyen Thanh
Lam, the demand of capital for housing development was estimated at VND31.45 trillion
(US$1.5 billion).
Currently, about
324,000 residents were in need of buying or renting houses. The figure would
be increased to 650,000 by 2015 and 784,000 by 2020.
Three commercial
projects in the provinces were proposed to be converted into houses for
low-income earners with a total of 1,600 apartments, to date.
The province also
had 72 housing projects for workers with a total area of 650ha. However,
incentives of loans and taxes should be provided to investors of worker
housing projects to encourage them, he said.
Capital
urged to tackle land violations
The Ha Noi People's
Committee has ordered handling of land violations and projects under slow
implementation to be hastened.
The handling must
be finished by the end of September and reported to the city's People's
Committee within October.
Projects which
failed to have violations handled before the deadline would be revoked.
According to the
department's report, in the first quarter of this year, the city decided to
confiscate more than 27,560 square metres of two organisations which was
found to violate the land regulations.
In 2012, a total of
more than 8 million square metres was confiscated in the city.
Thirty-nine
projects lose licences
Southern
Many projects in
the province were under slow implementation, the department said. Statistics
showed that projects which were finished or put into operation accounted for
only 30-40 per cent of the total number.
Currently, there
were 225 real estate projects in the province, 12 of which were of foreign
investors.
Viet-Han
Corporation executives register to sell 12.28% stake
Two executives of
Viet-Han Corporation, a communications equipment manufacturer listed on the
General Director
Huynh Tan Chung has registered to sell more than 3 million shares, equivalent
to a 12.28 per cent of the company's stake, from May 21 to June 21.
Earlier, Chairman
Dinh Cong Trang also announced he would unload 13.9 per cent, or 3.47 million
shares, from May 15 to June 14.
Both executives
said the sales were aimed at restructuring their investment portfolios.
VHG reported a Q1
loss of nearly VND9.7 billion (US$462,000), its eighth consecutive quarterly
loss.
Software
company FPT posts $30m profit in first quarter
Software producer
FPT Corp (FPT) reported a net profit of VND622 billion (US$29.6 million) in
the first four months of this year.
Most of its
businesses saw positive growth, with software development for the domestic
market up 76 per cent over the same period last year, software exports up 39
per cent, IT services up 24 per cent, and telecommunications services up 17
per cent.
The corporation's
revenue totalled nearly VND7.62 trillion ($362.9 million), or 28 per cent of
the yearly target. Earnings per share reached VND1,694.
Jewellery
company profits down due to low gold sales
Phu Nhuan Jewellery
Co (PNJ)'s first quarter net profits fell 28.5 per cent year-on-year,
reaching just VND66 billion (US$3.1 million).
Its gross revenue
was also down over 13 per cent to nearly VND1.77 trillion ($84.3 million),
the company reported.
Both sales and
financial costs declined from 23-32 per cent compared to the same period last
year, but its net profit still fell due to lower incomes from gold sales and
other discount promotion programmes, PNJ explained.
At the end of
March, the company's total assets reached over VND2.68 trillion ($127.6
million), up 5 per cent over the beginning of the year, while cash and
equivalents rose 27.8 per cent to nearly VND599 billion ($28.5 million).
CNG
CNG Viet Nam
planned to divest all of its holdings in PV Gas (GAS) next month, selling
100,000 GAS shares with the aim of restructuring its investment portfolio,
the company announced.
The price of GAS
has been increasing for almost a week, reaching VND54,500 (US$2.60) a share,
the highest level since its debut on the stock exchange. CNG Viet Nam expects
to earn around VND5.5 billion ($262,000) from the sale.
Lower
interest rate hoped to encourage spending
The lower deposit
interest rate is expected to boost investments in the stock market, but the
fact that billions of dong are sitting idly in investors' accounts tells a
different story.
First-quarter
business reports of 95 securities companies showed that investors' accounts
contained more than VND7 trillion (US$333.3 million), up VND450 billion
($21.4 million) compared to the beginning of the year, according to online
newspaper Tri Thuc Tre.
Saigon Securities
Inc (SSI) topped other brokerages in terms of "inactive" money with
over VND820 billion ($39 million) lying unused in investors' accounts.
HCM Securities and
Kim Long Securities followed with around VND600 billion ($28.6 million) each.
At smaller
companies (FPT Securities, VPBank Securities, Military Bank Securities, Bao
Viet Securities and Viet Dragon Securities), the amount of idle money ranged
from VND200-400 billion ($9.5-19.1 million).
In contrast,
liquidity on both national stock exchanges tended to decrease. The daily
trading value on the HCM City Stock Exchange fell from VND1.7 trillion ($81
million) in January to around VND900 billion ($42.9 million) in April.
The figure on the
Ha Noi Stock Exchange also declined, falling from more than VND400 billion
($19 million) in January to below VND300 billion ($14 million) in April.
Liquidity in May
rose slightly over the previous months but remained modest on both exchanges.
According to Nguyen
Bich Ngoc, a Ha Noi-based investor, the current deposit interest rates were
no longer attractive to investors, who wanted to keep money available in
securities accounts to make quick investments when opportunities arose.
Interest rates for
terms less than 12 months at commercial banks now range from 5-7.5 per cent
per year, the lowest level over the past 10 years. Meanwhile, many securities
firms are offering an interest rate of about five per cent per year for a
one-week term.
"The stock
market is becoming one of the most attractive investment channels now after
deposit rate cuts by many banks. But since it's risky, I'll choose to keep
money both in banks and securities firms," Ngoc said.
Petrol
companies debate changes to stabilisation fund
Petrol wholesalers
yesterday gathered to make recommendations on an amended decision on fuel
trading drafted by the Ministry of Industry and Trade.
At a meeting to
adjust and supplement Decision 84/2009/ND-CP, the Viet Nam Petroleum
Association proposed that traders be allowed to adjust up retail prices if
the reference price increases by 3 per cent instead of 5 per cent as drafted
by the Ministry of Industry and Trade.
Petrolimex chairman
Bui Ngoc Bao said a fuel-price hike of 5 per cent was equal to VND1,000 per
litre, which was significant.
This meant an
increase of 3 per cent or VND400-600 was more rational and would be easier to
get consumers to accept.
At the meet, the
association also proposed two options for a petrol price stabilisation fund,
including closing the fund.
The association
said when wholesale traders were allowed to decide retail prices and people
accepted them, the fund was unnecessary.
Furthermore,
closing the fund would help cut and stabilise input prices and make prices
more transparent. Also, if the current 30 day petrol stockpile was used
effectively, it could be one of the best ways of stabilising prices.
The second option
was to rename the fund the Financial Reserve Fund and place it under the
control of the Prime Minister.
The association
suggested if the fund continuously existed, fuel traders would deduct 0.5 per
cent of their turnover or use a part of their pre-tax profits to source for
the fund.
The fund was
established in 2009 and has been used and kept by petroleum traders to offset
loses because of fluctuations in market prices. It collects VND300-500 per
litre on the retail price of petrol.
Central
coast eyes huge tourist wave
Tourism investors
are hoping the central coast will become a new Phuket or
The Liberated
Saigon quoted an investor as saying it is difficult to find beaches as
beautiful as the ones between
Many investors with
deep pockets have continued to build resorts unlike in the large cities where
the real-estate market has been down for long.
More are set to
open soon.
Nguyen Duc Quynh,
deputy director of Furama Resort, told the newspaper that besides the
high-quality resorts, three golf courses increase the competitiveness of the
central region.
Nguyen Thi Kim Nu,
general director of the Thien Kim property trading floor, said there is a
scarcity of beachfront land, with most of the land from Lang Co to Hoi An
already being taken.
Besides, the
province's policy of revoking the licence if an investor delayed a project
also kept the market on its toes, she added.
Authorities in the
central region have given a boost to tourism by improving infrastructure
including airport, roads, and bridges.
State Bank
package fires property market
Property developers
are beginning to sell apartments in anticipation of the State Bank's credit
package of VND30,000 billion (US$1.5 billion) for builders, the Sai Gon Giai
Phong ( Liberated Saigon) newspaper reported.
One developer, the
Thuy Loi 4A Property Investment Joint Stock Co, for example, showed a sample
apartment in its Hyco4 Tower project to customers last week.
The company asked
potential buyers to put down at least 50 per cent of the apartment value and
the remaining payments within 24 months at zero interest rate.
Located in
The building is
expected to be handed over to customers in the third quarter of the year.
Nguyen Quoc Chinh,
the company's deputy director, said the company chose this period for
apartment sales because of the State Bank of
The State Bank's
credit stimulus package, which amounts to VND30,000 billion (nearly US$1.5
billion), is expected to shore up the real estate sector.
Preferential
interest rates will be an added incentive for the real estate industry.
Thirty-five per cent of the total bank package will be used to lend to
project investors. Buyers will be able to borrow no more than 85 per cent of
the property's value.
The package is
targeted at investors who are pouring money into social housing projects;
commercial residential housing under 70sq.m and under VND15 million per
square metre; and low-income earners, as well as other key groups.
Another company
expected to borrow money from the bank is Hung Loc Phat Production and
Construction Ltd Co, an investor in the Hung Phat apartment project located
in Nha Be District. Construction was underway on 56-97sq.m apartments.
Le Huu Nghia,
director of Le Thanh Trading and Construction, said the package would help
recover market confidence and wipe out "the waiting psychology" of
customers. Low- and medium-priced projects that offer apartments valued under
VND1 billion are expected to sell well.
Viettel
mulls ambitious expansion
Leading telecom
service provider Viettel said it planned to expand to developing countries in
2015.
"We are
considering to invest in
Tinh said markets
in developed countries were already saturated while investing in developing
countries would lead to fast expansion and avoid stiff competition.
Viettel has over 60
million subscribers in six countries and a revenue of VND15 trillion million
(US$714.3 million) in 2012, accounted for 10.6 per cent of the company's
total turnover last year.
Tinh said Viettel
had surpassed 80 competitors to come to the final round of bidding to provide
a mobile phone service in
"The winner
will be announced by the end of next month," he said.
Viettel, which has
40 per cent of market share in Viet Nam, aims to increase sales by between 15
per cent and 20 per cent in 2013 to VND162 trillion ($7.71 billion) and
targets profit of VND34.6 trillion ($1.65 billion) for the year.
Investors
eye up industry potential
More local and
foreign investors are seeking investment opportunities in the country's
industrial, economic and export processing zones – underlining the need for
these zones to improve their internal infrastructure.
The assessment was
made by head of the Ministry of Planning and Investment's Foreign Investment
Agency Do Nhat Hoang.
Over the past 20
years, industrial, economic and export processing zones have become an
attractive destination for investors, especially foreign ones.
As of early this
year, the country's 280 established industrial and export processing zones
had drawn above US$64.8 billion in foreign direct investment (FDI), according
to head of the ministry's Economic Zones Management Department Vu Dai Thang.
Over half of the
total had been already disbursed. Annually, FDI deposited in these zones
accounted for between 40 and 45 per cent of the total FDI registered in the
country, he revealed.
Thang suggested the
zones focus on attracting advanced technology projects as well as those that
aimed to strengthen industrial links between the zones.
Coastal economic
zones have also seen increased interest from investors, he said, attracting
144 foreign-invested projects with capital totalling $38.4 billion.
These projects take
up 40 per cent of the zones' total area for industrial production, tourism
and services, he added.
The export value of
enterprises in industrial, economic and export processing zones accounted for
25-30 per cent of the national export turnover in recent years.
But despite these
encouraging achievements, many zones still find it difficult to attract FDI.
Chairman of the
Foreign-Invested Enterprises Association Nguyen Mai said the legal framework
for managing and developing the zones remained incomplete, and preferential
policies had been revised several times after their issuance, resulting in
difficulties for investors.
Other reasons cited
were inadequate infrastructure, a shortage of skilled workers and ineffective
investment promotion programmes.
The
The work, to cope
with the crush and reduce waiting time for passengers, is expected to cost
around VND100 billion (US$4.8 million) and take six months.
The Department of
Planning and Investment has been ordered to earmark funds for the project.
The work would
involve upgrading the roads leading to the stations on both sides of the
There are 11
ferries in all, but only eight can berth at any given time, four on either
bank. Around 50,000 people use the service every day, with the number surging
to 93,000 during festivals.
A ferry can carry
between 450 and 700 passengers. The number of passengers using the service
has been increasing by 10 –15 per cent on average every year.
This year the
number has increased by 12 per cent over the same period last year, according
to the station.
When the work is
completed, the ferries are expected to carry 100,000 people a day while
cutting waiting time by half.
The Cat Lai ferry
is popular with people travelling from
Kien Giang hot for thermal plant progress
Southern
Recently the Cuu
Long (Mekong) Delta province's administration ordered the planning and
investment and industry and trade departments to work with the UK's Graham
Bell and Associates Ltd to look for new investors for the US$6.7 billion Kien
Luong thermal power project.
The deadline for
starting work – by current licensee Tan Tao Investment and Industry
Corporation (ITACO) – is June end, and the company seems unlikely to do so.
In mid-April, after
knowing the status of the project, GBA wrote to the Kien Giang People's
Committee, asking for an opportunity to study it and find new investors.
The committee then
ordered the departments to meet with GBA representatives on May 20.
The three-stage
project includes a 4,400 – 5,200 MW thermal power plant and the Nam Du Deep
Sea Port on An Son Island, 60km from the plant.
The proposed $800
million port, which can berth ships of 150,000DWT and handle 50 million
tonnes of coal for the proposed plant and others in the south, has also been
a non-starter.
At a meeting in
late April Minister of Industry and Trade Vu Huy Hoang told Kien Giang
authorities to seek approval from the Government to revoke the licence issued
to ITACO and find a new investor.
Hoang was quoted as
saying that investors from
In late April
deputy chairman of Kien Giang, Pham Vu Hong, said the project was likely to
be halted if ITACO fails to raise funds for the power plant by June 30.
Despite being
licensed five years ago, the project has barely made headway.
The first phase of
the project was scheduled to go on stream at the end of this year.
ITACO, a subsidiary
of Tan Tao Group, said land acquisition for Kien Luong 1 was completed over
18 months ago, but the project has made no progress due to lack of funds.
ITACO's general
director, Thai Van Men, said the bank has agreed to provide credit for the
project, but requires a Government Guarantee and Undertaking which has not
been forthcoming so far.
Le Khac Ghi,
director of the provincial Department of Planning and Investment, said the
investor of a project must bring in at least 20 per cent of the cost to be
eligible for a loan.
"Regardless of
loans and credit, the investor must bring in at least 20 per cent of the cost
of the project. Therefore, Tan Tao must provide at least $1.4 billion."
The stalled project
presents a major obstacle, hindering the country's economic and energy
development and making it difficult for the province to attract other
investors with deeper pockets, he said.
Investment
in
Tan Nguyen Tien,
head of the economic section at the Vietnamese embassy in
Tien said Vietnam
Airlines' direct services between the two countries and Viettel's telecom
service in
Besides, the
increasing Vietnamese investment in
Tien said
Vietnamese investments in
There are also four
projects in the energy sector with a total investment of nearly $800 million,
five in finance-banking with $250 million, one telecom project capitalised at
$150 million, and a civil aviation project worth $100 million.
Vietnamese FDI in
The incremental
investment will create an estimated 80,000 jobs and contribute $300 million
to the country's coffers annually, Tien said.
"The
geographical proximity between the two countries will help bring more
Vietnamese investors to
But a better
co-operation mechanism is needed to oversee economic sectors that require FDI
and make Viet
Call to
produce less rice
With the global
supply of rice exceeding demand and leading to lower prices, the Viet Nam
Food Association has asked the Ministry of Agriculture and Rural Development
to consider reducing the area under rice to reduce the risk faced by farmers.
The VFA is
concerned about finding markets for Vietnamese rice at a time when the global
market is stagnant.
Pham Van Du, deputy
head of the Cultivation Department, said it takes time to reduce the area
under rice.
Besides, the VFA
has to specify the varieties of rice and volumes that would be exported and
their annual output, he said.
It also has to
spell out the volume of rice to be decreased or increased so that the
department can make comprehensive areawise plans.
When the area under
rice cultivation is reduced, a number of farmers will switch to maize and
soybean, which cost
Du said growing
maize and soybean is not difficult for farmers, but selling them is if the
animal husbandry sector seeks to purchase imported maize and soybeans instead
of local produce.
"Government
agencies must be fully aware of how much and where a farm produce will be
sold before encouraging farmers to grow that crop," he said.
Prof Vo Tong Xuan,
director of
He quoted the
example of the Malaysian Government which "has taken measures to make
palm oil one of the country's major export products."
Dong Nai set to revoke 39 project licences
The Dong Nai Department
of Planning and Investment has asked the provincial authorities to revoke the
licence of 39 projects worth US$2.195 billion because they have been delayed
for too long. Four of these are FDI projects.
The department said
the province has issued a large number of licences, but only 30-40 per cent
of the projects are fully operational or being implemented. It noted that
many projects have been allowed to extend their deadlines, but they have made
no progress to date.
SaigonCo.op
joint venture opens outlet
The Saigon Co.op –
FairPrice joint venture late last week opened its first Co.opXtra Plus
hypermarket in
The VND200 billion
(over US$9.5 million) Co.opXtra Plus Thu Duc, a combination of a hypermarket
and a large-scale distribution chain, is expected to meet the demands of all
kinds of customers, from individuals and households to companies, schools and
restaurants.
The 15,000sq.m
outlet stocks some 50,000 different products along with support services and
related activities
Nutritious
food sector has growth spurt
Despite the
continued slowdown in the economy,
The findings were
released at a Nielsen's Health and Nutrition Forum last week in
The slowdown in the
Vietnamese economy, with continued sluggishness in the real estate and
banking market, has spread into 2013 and is still affecting certain
industries.
Despite the efforts
from the Government, the International Monetary Fund has recently revised
According to
Nielsen, in spite of the softer economic numbers, certain categories
perceived as healthy or nutritious by consumers were seeing double-digit
growth.
The total
Fast-Moving Consumer Goods (FMCG) category, excluding beer, has seen 11 per
cent volume and 15 per cent sales growth over a one-year period.
Growth in volume
and sales of milk-based products has reached 19-22 per cent, respectively,
compared with a year ago.
Vaughan Ryan,
managing director of Nielsen Viet
He said the
Vietnamese had a simple perception of healthy food, with 94 per cent agreeing
that it should be safe or hygienic, along with 91 per cent stating it should
be fresh.
Consumers perceive
healthy food as products such as liquid milk (90 per cent), low-cholesterol
oil (73 per cent), and organic food (63 per cent), along with a few other
dairy products, Ryan said.
According to
Nielsen findings, information about sufficient nutritional ingredients is a
driver in achieving brand salience in
The key factors
considered when purchasing healthy food are sufficient nutritional
ingredients (36 per cent), reduced risk of disease (25 per cent) and
affordability (23 per cent), followed by other minor factors.
Trust is at the
core of driving any engagement and success when it comes to health and
nutrition in
Source: VEF/VNA/VNS/VOV/SGT/SGGP/Dantri/VIR
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Thứ Hai, 20 tháng 5, 2013
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