How to “play” with China for
mutual benefit?
VietNamNet Bridge - As a
girl just wonders "Love is pain but it is great loss without love"
so how should she do. The issue is which way that she "loves" to
earn "profit" not to get loss from “love,” Dr. Nguyen Thi Dung
said. It is similar for the trade relations between Vietnam and China.
Ms. Vu Kim Hanh - Chair of
the Association of High Quality Businesses, Director of the Business Research
and Enterprise Support
Center: "A lot of Thai
businesses participated in trade fairs in China. They joined together to
make a "common house of Thailand"
to introduce Thai goods to Chinese customers. Vietnamese businesses opened
several stalls introducing fine-art wood products, which could not help
promote Vietnamese brands in China."
Dr. Nguyen Nha - a
well-known historian - said: Experience of fighting foreign invaders of our
ancestors in thousands of years shows that Vietnam is very small in compared
with China but our ancestors were "not afraid" of that giant to
defend the country's independence. In commerce, I think, our businesses should
not be afraid, just do it to know about our partner, about ourselves to
achieve good results.
Dr. Nguyen Thi Dung - Vice
Chair of the Foreign Economics Faculty of the University of Foreign
Trade, an expert of the Japan International
Cooperation Agency (JAICA): We are afraid because we do not have enough
information about them. We must have a consistent approach. "Love is
pain but it is great loss without love" so how should she do. The issue
is which way that she "loves" to earn "profit" not to get
loss from “love.” "Love" means to open the door, to boldly do
business with them.
China is the
emerging economic power in the world. There are three major markets in the
world that any nation which is strong enough to dominate one of them will
win. The first is energy, the second is the food market, and the third is the
financial market. China
has made deep penetration into the global market and its power is
increasingly rising to be strong enough to dominate the global food market.
In other words, China will control the world
agricultural market with the Chinese-made price. These countries that have
the ability to provide agricultural products like it or not will also be
affected. For example, Vietnam’s
90 percent of raw cassava is consumed by Chinese buyers. It is the same for
rice and rubber. This is the syndical relations, or controlling the
supply-demand relations in the international market.
Whether we like it or not, Vietnam must be very wise in this
relationship to benefit itself.
Mrs. Vu Kim Hanh: Many
businesses of Vietnam had
a fallacy that China
can produce from the plane to the needle so how can Vietnamese goods enter
that market.
In fact, in the vast range of consumers, there are a
lot of opportunities for Vietnamese goods. I visited many supermarkets in China and I
saw that Vietnamese goods were sold well, particularly coffee, especially
Trung Nguyen coffee. Tea, Biti's and Bita's footwear, food were also favored
by Chinese consumers.
In particular there are huge opportunities that we can
take advantage of. Chinese consumers no longer trust the quality of Chinese
goods, especially food so they have turned to foreign goods. Vietnamese goods
are also interested by Chinese people.
Dr. Nguyen Thi Dung: Who dare to
say that America
is not strong? It is so strong, the strongest in the world. But why America has
to impose "anti-dumping" tax to protect American businesses? It is
clear that though it is very strong, the US is not strong at some points.
China, too, is
very strong but it also has some points that are not strong. If we find out
these points, we will succeed. Some Vietnamese businesses have found out the
point and gained success. I think that Vietnamese businesses can successfully
bring catfish to the Chinese market like they did with the U.S. market.
The next is the Chinese market is changing quickly so
we have to change our products constantly otherwise we will fail. For
example, our Ben Tre coconut candy was initially successful in the Chinese
market. But the product was not changed for a long time. Chinese people
researched of Vietnamese coconut candy then bought fresh coconut from Vietnam to product coconut candy in China.
Vietnamese coconut candy producers lost this market.
Vu Kim Hanh: We will
succeed if we are determined. I believe so. I know some successful Vietnamese
investors in China.
For example, Nhon Hoa Scale Company has pursued that market for a decade.
They built a scale manufacturing plant in Guangxi. Nhon Hoa scales not only
defeat Chinese scales in Vietnam
but also compete very effectively in the Chinese market. The Chinese made
faked Nhon Hoa scales and lost in a lawsuit with Nhon Hoa in the land of China!
Who is the conductor?
Ms. Vu Kim Hanh: We need a
strategy for Vietnamese goods to enter China. To do so, we must have
strong distributors in China
or we can be associated with Chinese enterprises. We can also hire reputable
companies of China to
bring Vietnamese to China’s
consumption systems.
The initial difficulty is setting up a distribution
channel for Vietnamese goods in China.
In the country, the state should strictly manage the
local market and have institutions that research of the Chinese market
besides organizations to advertise Vietnamese goods in China during
trade fairs.
Who will do this? Our business cannot afford to do
that. It must be carried out by the trade promotion agencies of the State.
But is it the violation to Vietnam’s
commitments to the WTO?
Ms. Vu Kim Hanh: No
violations at all. In contrast, the WTO also encourages such activities. As
long as the state does not give money to businesses to distort the
competitive environment, the state can support businesses through policies
and providing market information.
At the macro level, the State should adopt policies to
increase the official trade exchanges and gradually slash border trade. A few
months ago I had the opportunity to read the recommendations of a group of
experts, led by former Trade Minister Truong Dinh Tuyen, with some
interesting recommendations and measures for the Chinese market.
2015 is coming, then the Asean + 1 market is formed,
without tariffs. Can our goods go to other countries when their goods flood
our market?
Dr. Moc Que - Deputy
Director of the Micarcen Research and Consultancy
Center: China has about 1 million
supermarkets and wholesale markets. Vietnam should have policies and
measures to promote Vietnamese goods there.
In the Qing Dynasty, 12 capitalist countries
established trade offices in China
to take their goods to China.
China
has well used this experience in trade promotion. We need to learn similar
experience. Vietnamese businesses should have offices in China and promotion plans to bring their goods
to supermarkets and wholesale markets in China. The state should support
capital, technology and warehouses for businesses that export goods to China.
Professor Ngo Vinh Long, University of Maine
(United States): Vietnam is difficult to reduce the trade
deficit with China while China has huge volumes of stock and they are
ready to sell to Vietnam
at any price. In addition, Vietnam
goods are more expensive while the quality is worse. If consumers in Vietnam with higher incomes can buy better
goods, they will purchase goods of other countries, not Vietnam
goods. Consumers of low income need cheap goods so if the government bans
Chinese products of low quality, it is still hard to stop the smuggling. The
ASEAN countries have a trade surplus with China
because they sold high added value products to China. Vietnam
sell only agricultural products and raw materials, fuels to China and
these items always have lower value than processed items.
Therefore, Vietnam should re-orient its
trade and development policy.
In other words we need diversify the market!
Duy Chien
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