People stick with
favorites in sea of mobile apps
Nearly two-thirds of US smartphone owners download no
applications monthly, comScore said in its Mobile App Report. Nearly half of
all app - mini-programs - downloads were done by just seven per cent of
smartphone owners in any given month, according to the report that was
released Thursday.
Fun, functional or hip apps for smartphones or tablets
are seen by analysts as key to the popularity of the devices, and rivals such
as Apple, Google and Microsoft work hard to get developers to tailor apps to
devices powered by their software.
Apple's online App Store boasts billions of titles
available for users of devices powered by the
While more than half of US smartphone owners accessed
applications on their gadgets daily, "a staggering" 42 per cent of
time was spent in just their favourite app, according to comScore.
"Americans have a difficult time living without
their mobile devices, as evidenced by the vast majority of consumers using
apps on their smartphones and tablets nearly every day," comScore said
in the report.
However, nearly three of every four minutes spent using
apps was in any of four preferred mini-programs. Social networking,
entertainment and messaging accounted for much of the time spent using mobile
apps in the
Internet titans Facebook, Google, Apple, Yahoo, Amazon
and eBay accounted for nine of the top-10 most used apps, according to the
industry tracker.
Facebook is the top application in terms of audience
size and share of time spent by smartphone users, comScore reported.
People using iPhones spend large shares of their
"app time" on general news, radio, photos, social networking, and
weather, according to comScore.
Those opting for Android-powered devices devoted a
greater share of their time to online search and email.
The annual income of a median iPhone app user was
US$85,000, compared to US$61,000 made in a year by a median Android user,
comScore reported.
Source AFP, MEDIACORP
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Thứ Bảy, 23 tháng 8, 2014
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