Economic woes fail to dampen tourism
HCM CITY (VNS)- Despite the downbeat economy, the tourism
industry is optimistic.
The upcoming April
30-May 1 holidays, when most offices will be closed for five days, have seen
travel demand go through the roof.
According to the
United Nations World Tourism Organisation, demand has increased strongly all
over the world, with the Asia-Pacific region topping with 8 per cent growth
and accounting for 22 per cent of travellers world-wide.
The average global
growth rate is around 5 per cent.
While people have
admittedly tightened their purse strings, they are still travelling,
according to tour operators.
Sai Gon Giai Phong
(Liberated Sai Gon) newspaper quoted them as saying, "It seems that the
more the economy worsens, the more interest people show in travelling,"
and that it is "extraordinary" that tourism is thriving during a
difficult period.
Tourism companies
face severe competition not only from domestic rivals but also from foreign
counterparts, especially in ASEAN member countries.
To survive they
have had to settle for lower profits by offering more promotions.
Doan Thi Thanh
Tra, head of marketing at Saigontourist, said her company is offering more
than 100 tours during the holidays at the end of this month but has not hiked
prices this time though they usually are during holiday seasons.
Saigontourist has
struck deals with many airlines and hospitality and transport firms to ensure
prices are low.
It hopes to serve
more than 17,000 domestic and foreign visitors during the April-May holiday
period, an increase of 10 per cent compared to last year.
It said sales was
good, especially of tours to places like Phan Thiet, Nha Trang, Da Lat and
Con Dao, Phu Quoc in the central and southern regions where it is already the
hot season.
Tran Van Long,
director of Viet Media Travel Co, said there have never been so many
promotions from domestic and foreign airlines for travel companies.
Vietnam Airlines,
for instance, is offering promotions on many domestic and international
routes, as a result of which tours to
They are very
popular with customers, he said. At VND3 million for a tour to
In all it expects
to serve 5,000 people going on outbound tours.
Vietravel is
offering discounts of VND2.5-3 million for tours by air to the central and
northern regions.
Tours to ASEAN,
other Asian, and European countries have seen prices cut by VND1-5 million.
Nguyen Minh Man,
the company's deputy marketing and communications director, said the rate of
bookings has risen to more than 80 per cent of the target.
The company hopes
to serve an estimated 28,000 tourists, 25 per cent more than the same period
last year. - VNS
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Thứ Tư, 17 tháng 4, 2013
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