Domestic
retailers struggle to compete
HCM CITY
(VNS) - A lack of a master retail plan has caused insecurity and confusion in
the local retail sector, leaving many of them losing market share to their
foreign rivals, independent market analysts have said.
According to the "The Liveliness of Retail Markets in
Asia –Pacific 2014" report that CBRE recently released,
In CBRE's report, Ha Noi and
Foreign retailers had flocked to the country in recent years
to take advantage of the opportunities and enter the market at the right
time.
Firms such as AEON, Dunkin' Donuts, Auntie Anne's, Starbucks
and McDonald's have all opened outlets in the country.
The latest retail group is
Although it is easier for Vietnamese companies to find
locations, they are having a difficult time competing with their foreign
rivals.
For instance,
Singaporean Shop&Go, which arrived in 2005, became the
leading convenience store chain in
The
Nguyen Tien Vuong, deputy general director of the Ha Noi Trade
Corporation (Hapro), said localities in the country had not developed retail
plans suited to specific areas and based on local people's demand.
Thus, domestic retail firms were often unsure about where to
locate shops and how to expand their distribution networks.
"Retailers like Hapro need specific policies from the
Government that include planning of retail activities for such locations as
resettlement areas, new residential areas and suburban areas, as well as
information on consumer demand of the residents who actually live
there," Vuong was quoted as saying in the Business Times newspaper.
"Also, because of a lack of planning, some foreign retail
giants have been allowed to put up buildings next to domestic ones, which
makes it difficult for locals to compete," he added.
Pham Xuan Tiem, former director of the Ha Noi Socio-Economic
Research Institute (HSERI), said that, due to a lack of master planning, most
supermarkets and trade centers were located in major cities, with 70 per cent
of them in Ha Noi and
Moreover, most of these modern retail establishments are in
urban areas with high density, while only a few are in rural areas, which
have great potential, Tiem said.
"At present, the number of first- and second-tier
domestic supermarkets accounts for only 22 per cent, and those that are
third-tier account for up to 46 per cent of the total.
"Meanwhile, small retail establishments often have a weak
array of commodities, poor and inconvenient displays, and mediocre
services," he said.
Phan The Rue, former minister of the Trade and Industry, said
the domestic retail market still had great potential for exploitation, but
authorised agencies had not surveyed consumer demand to discover the most
appropriate development plans.
"The imbalance among modern retail points between urban
and rural areas has had a great impact on socio-economic development. Many
retail points in the same locations not only waste human resources and land,
but also create unhealthy competition," Rue said.
Nguyen Van Nam of the Viet Nam Economics Science Association
said it was necessary to have long-term coordinated development plans for all
sectors, including the retail sector, so that investors could be confident
about their competitive ability.
"Foreign retailers should be allowed to invest in the
country based on master planning, particularly when they want to open a
second location for their retail stores. This would ensure that that modern
retail centers would be more spread out and less dense," said Vu Vinh
Phu, chairman of the Ha Noi Supermarket Association. - VNS
|
Thứ Hai, 15 tháng 9, 2014
Đăng ký:
Đăng Nhận xét (Atom)
Không có nhận xét nào:
Đăng nhận xét