Experts doubt revenue claims for Vietnamese films
Several film-makers in Vietnam
have raised doubts over the VND 700 bn (USD31.8m) in revenue that was claimed to have been earned by local films in
2015 when the figures were announced at a workshop held on March 28 in Hanoi.
A scene in "Yellow flowers on Green Grass"
The report was released at a four-year review workshop
on the UNESCO Convention 2005 on the Protection and Promotion of the
Diversity of Cultural Expressions for 2012-2016, which is a component of the
Capacity Building Programme funded by the Swedish International Development
Co-operation Agency.
The report which was compiled by the National Report
Building Team showed that there were 384 film companies in Vietnam which
produced 89 films and earned VND 700 billion in 2015. Combined with revenue
of VND 1.590 trillion (USD63m) from foreign films, the country's film
industry boasted a revenue growth rate of 21%. 2015’s brightest results was
the success of the locally produced Yellow flowers on Green Grass.
While the National Report Building Team saw this as a significant
achievement of the local film industry, several film-makers have expressed
doubts over the number.
Director Vu Hoang Diep said that the revenue figures
could not be right.
"I don't know how the team arrived at this
figure," Diep said. "In reality no film companies will make public
their real revenue, or they will give bogus numbers. But it is easy to
predict much lower revenues when looking at local cinemas. And I think it's
time we need an independent agency to collect these kinds of figures."
Musician Quoc Trung agreed with Diep's opinion, saying
that the local film industry had recorded no significant achievements last
year.
“The Vietnamese film industry had a terrible
2015," Trung said. "Apart from the Yellow Flowers on Green Grass,
there were no other films worth mentioning.
Trung also expressed concerns over the efficiency of
the state-funded film projects.
"As far as I know, the Ministry of Culture, Sports
and Tourism have been pouring lots of money into many film projects over the
past few years, but Yellow Flowers on Green Grass was their only
success," Trung explained. "It may be difficult to assess a film's
quality but we should have its revenue made public so that critics and
officials can carefully consider the funding for future film projects.
Trung also suggested giving loans instead of funds for
film makers, as he believed this would force them to develop better quality
products.
State-funded movies have long been criticised for their
low quality despite benefiting from huge investment.
Many government-sponsored films, including locally
award-winning pictures, have had tremendous difficulty reaching their
intended audience.
The Legend Makers, a war film which has won national
awards and enjoyed critical acclaim, struggled hard in late 2013 to even be
shown to local audiences.
In August 2013, another state-funded historical film
which was produced to commemorate the 1,000th anniversary of Thang Long-Hanoi
in 2010 was actually not even finished on time, and had to be donated to
national broadcaster Vietnam Television for free in a desperate attempt just
have it aired.
Dtinews
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Thứ Hai, 4 tháng 4, 2016
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