Forbes announces Vietnam’s 40 most valuable company brands For the first time Forbes Vietnam has published a list of the 40 most valuable company brands in Vietnam, withtotal brand value of approximately US$5 billion.   Vinamilk ranked in first place with a value of $1.52 billion. The 40 best brands were selected from more than 300 local brands. Foreign brands with products made in Vietnam were also eliminated from the list. Companies producing consumer goods accounted for 70% of the names in the list, followed by those in the banking and financial sector, with 20% and 10%. The pharmaceutical and aviation transport group made up 5%. The technology and telecommunications group had three representatives. Vinamilk ranked in first place with a value of $1.52 billion, followed by Viettel, which holds 52% of Vietnam's telecommunication market, with a value of $752 million. The other positions in the top 10 belong to Vingroup ($279 million), Sabeco ($247 million), FPT ($171 million), Vietinbank ($147 million), Vietcombank ($135 million), Masan Group ($126 million), BIDV ($125 million), and Vietnam Arilines ($78 million). In the banking and financial sector, besides the three banks in the top 10 brands are other names: MBBank ($61.7 million), Phu Nhuan Jewelry (PNJ - $53 million), Techcombank ($39.7 million), Sacombank ($47.6 million), VPBank ($37.7 million), and ACB ($25.3 million). There are two brands in the insurance and stock sectors each: Bao Viet (Vietnam Insurance Corporation) ($72.8 million) and PVI ($66.4 million) and SSI ($17.3 million) and HSC ($15.7 million). Some businesses with strong growth rates in recent years also made the top 40 brands, such as Mobile World ($77 million), Truong Hai Auto (Thaco) ($65.4 million), Vietjet Air ($63.4 million), and VNG ($35.5 million). In addition to the large and familiar brands which have been listed on the stock market for a long time, this list also has some brands like Minh Long ceramics ($39.5 million), Biti's footwear ($17, 4 million), and Thien Long stationery ($13.5 million). Notably, most of the valuable brands of Vietnam were established after 1986, ie after the Vietnam economy began to operate under the market mechanism. Forbes Vietnam used specific financial data to make the list. Therefore some popular brands like Kymdan, Eurowwindow, Novaland, and Tan Hiep Phat were not in the list because of the lack of data. Similarly, many state-owned enterprises which are in the process of equitisation and without adequate financial figures, were not evaluated. Some businesses with popular and valuable brands for over 20 years were not taken into account because more than 50% of their capital has been transferred, such as Kinh Do, Vinacafe Bien Hoa, and Vinh Hao Mineral Water. Manh Thang, VNN