Vietnam has
seven brands for franchises abroad
Franchises are very popular in many
countries but have not boomed until recently in Vietnam, with dozens of
franchise brands. Notably, 7 Vietnamese brands have been franchised abroad.
A "Pho
24" restaurant in Jakarta, Indonesia.
By early
2016, the Ministry of Industry and Trade granted over 150 franchise licenses.
Some local
groups have big networks of franchising, for example Golden Gate with 34
Kichi Kichi restaurants, 17 Sumo BBQ shops, 15 Vuvuzela restaurants, and five
Ashima mushroom hotpot restaurants; Huy Vietnam with 60 Hue cuisines
restaurants, 31 “Ong Hung” (Mr. Hung) pho restaurants; and Redsun ITI with 11
ThaiExpess and 34 King BBQ Buffet restaurants.
Foreign
investors have also been in Vietnam for many years and created big networks
of franchises in Vietnam, particularly in the fields of food and beverage.
Lotteria
came to Vietnam in 1998 and this group has had 216 stores to date. Until 2014
it began giving franchises to local firms, with 17 restaurants of this kind.
KFC came to
Vietnam one year before Lotteria and it now has 140 stores in 19 provinces
and cities with with average revenue of $30,000-$40,000 per month each
restaurant.
Starbucks
entered Vietnam in 2013 and now it has 20 stores. It has just inaugurated the
fifth in Hanoi.
Many local
brands are also doing franchise. Ca Phe Cong (Plus Coffee) built its first
café in 2007 but now it has 25 stores across the country, including up to 21
shops in Hanoi.
Trung
Nguyen has the largest network of franchise shops in Vietnam, with over
1,200. This brand was developed in 1998.
Another
remarkable franchise brand of Vietnam is Pho 24 of Viet Thai International
Company, with 38 restaurants at present and half of them overseas, including
Australia, South Korea, Hong Kong, Macao ...
Electronics
store chains are also expanding the network, for example the World Mobile
Company with over 700 shops, FPT Digital with over 290 stores and Nguyen Kim
with 18 stores.
Nguyen Phi
Van, a founding member of the World Franchise Associates Company in Southeast
Asia, said that international investors still eyed the franchise market in
Vietnam because the country is still in the group of "developing
markets", which began welcoming franchise brands from 2009-2010.
In a recent
interview with Forbes Vietnam, Van also said that the franchise market in
Vietnam wad still in the stage of "sowing seeds".
According
to Van, when more foreign brands come to Vietnam, Vietnamese companies can
learn from their experience to standardize and develop their own platforms
before franchising.
Van said so
far there has been no successful franchising brand of Vietnam. She predicted
that after franchises in the fields of food, retail, franchising in other
areas such as services, entertainment, technology ... will develop in future.
Nam Nguyen, VNN
|
Thứ Hai, 20 tháng 6, 2016
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