Foreign banks
step up personal banking, increase M&A activity
Two
foreign bank names are in the list of top 10 taxpayers – HSBC and Shinhan
Bank Vietnam.
And both have strong retail banking divisions.
HSBC Vietnam has strong retail banking division
The year 2017 has witnessed a series
of M&A deals in the banking sector, including Shinhan Bank Vietnam’s purchase of ANZ Vietnam’s personal
banking division and the transfer of HCM City
branch from Commonwealth Bank of Australia (CBA) to VIB.
The latter, in which VIB bought a division of a foreign bank, was
unprecedented in Vietnam.
CBA HCM City Branch began its operation in 2008, and now has 22,000 clients.
Meanwhile, Techcombank bought a stake from HSBC, a big shareholder of
Techcombank in the last 11 years.
Standard Chartered Bank is considering the divestment from Asia Commercial
Bank (ACB).
The year
2017 has witnessed a series of M&A deals in the banking sector,
including Shinhan Bank Vietnam’s
purchase of ANZ Vietnam’s
personal banking division and the transfer of HCM
City branch from Commonwealth Bank
of Australia
(CBA) to VIB.
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There
have been many M&A deals that some analysts thought were signs of foreign
banks leaving Vietnam.
However, the deals are just moves to adjust their business strategies.
HSBC’s CEO Pham Hong Hai commented that the finance market in Vietnam is
very competitive and some foreign banks have to reconsider their strategies
and use investment capital in the most effective way.
Retail banking
In July 2017, United Overseas Bank Ltd from Singapore
officially established its 100 percent foreign owned bank in Vietnam after
an unsuccessful attempt to take over GP Bank.
There are 9 wholly-owned foreign banks operational in Vietnam under
licenses granted by the State Bank. In addition, there are 41 foreign credit
institutions, most of which are foreign bank branches, set up to serve
businesses from their home countries, and some of them are paying attention
to retail banking.
Shinhan Bank Vietnam is
from South Korea, one of
the biggest foreign direct investors in Vietnam, with relations with
South Korean invested enterprises. Shinhan Bank wants to join the retail
banking market and the quickest way to do this is to take over an existing
network.
Shin Dong Min, CEO of Shinhan Bank, said the personal banking sector in Vietnam would
develop strongly in the time to come amid the strong support of fintech and
the strong recovery of the economy.
Digital banking services with high security technologies will be the key
products of banks.
In personal banking, according to Hai, Vietnamese banks have the advantage in
large networks and long-lasting relationships with local communities.
Meanwhile, foreign banks’ advantage lies in diverse products and
international relations.
Kim Chi,
VNN
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