Fewer jobs for real
estate brokers and consultants in crisis
Foreign real estate service firms once
“bossed the show” in the golden age of the real estate market. However, in
the economic crisis, things have got quite different.
CBRE Vietnam’s CEO Marc Townsend and his staff might be
very happy when the firm’s office moved to the
However, half of the floor has been left idle, as CBRE
Vietnam decided to cut down the leased area in an effort to cut down the
expenses.
CBRE has been known in
However, the CEO said the number of clients has
decreased sharply, explaining that the CBRE’s business has been affected by
the decrease in the foreign investment flow.
CBRE has obtained the contracts on acting as the
consultant and distributor for Saigon One, a shopping complex in
The same situation has been faced by other foreign real
estate consultancy firms. In the past, Vietnamese investors tent to sell
apartments through foreign consultancy firms which were believed to have more
experiences than domestic ones. Nowadays, as fewer real estate projects have
been put under the implementation, foreign firms don’t have many jobs to do.
Chris Brown, CEO of Cushman & Wakefield, also said
some services provided by the firm, especially the brokerage and sale, have
been seriously affected by the market fall. The divisions were expanded in
real estate market boom period in 2007-2008, but have got narrowed in the
crisis.
However, CBRE or Cushman & Wakefield prove to be
luckier than many others. Knight Frank and Coldwell Banker nearly don’t carry
out business activities any more.
The name “Coldwell Banker” has nearly disappeared from
the market, as the franchisee of the brand – the Minh Viet Investment JSC –
has run out of capital to implement the two housing projects
In fact, Coldwell Banker only did the two projects in
Analysts have noted that foreign firms now have to
compete fiercely with domestic ones to obtain the right to distribute
apartments. Some domestic firms such as Dat Xanh, Cen Group, or G5 in
However, though having to scale down some services,
foreign consultancy firms still can “live well” thanks to their service
diversification policy.
Cushman & Wakefield has developed other types of
services, including the office leasing brokerage in
K. Chi,
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Thứ Sáu, 27 tháng 9, 2013
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