Sharp drop in international arrivals
HA NOI
(VNS) — The number of international visitors arriving in Viet Nam
during the first four months of this year dropped by 12.2 per cent from the
same period last year to 2.69 million.
This was derived from data furnished by the Viet
Nam National Administration of Tourism.
Visitors arriving by air, made up for 83 per cent
of the total international arrivals, and fell by 9 per cent over the same
period last year, while arrivals by train and road dropped by a hefty 30 and
25 per cent, respectively.
In April alone, Viet Nam received more than 690
international visitors, rising by 11.7 per cent from the previous month, but
dropped by 7.4 per cent over the same month last year.
The number of visitors from Asia to Viet Nam
during the four-month period fell by 12.9 per cent from a year ago to 1.73
million, with a considerable decline in the number of visitors from China
(down 33.2 per cent), Cambodia (down 28.1 per cent), Thailand (down 23.7 per
cent), Laos (down 35.5 per cent) and Indonesia (down 21.6 per cent).
The number of visitors from Europe also slipped
8.4 per cent, especially from Russia, which dropped by 19.9 per cent.
However, during this period, Viet Nam saw a surge
in the number of visitors from South Korea by 33.4 per cent and Finland,
which jumped 27 per cent. Modest increases were also seen in several markets,
including Spain, Singapore, Italy, the United States and Germany.
China and Korea were two markets, which had the
highest number of visitors coming to Viet Nam, with more than 187,000 and
85,200 during the first four months, respectively, data showed.
The number of international visitors coming to
Viet Nam had started falling at the beginning of this year after reaching a
peak of 7.87 million in 2014, forcing the tourism sector to introduce
measures to renovate and attract more tourists.
Experts said although the number of international
visitors had dropped partly due to the impact of the global economic
recession and the slump in several currencies, making trips more expensive,
Viet Nam needed to improve its tourism and hospitality services and renovate tourism
products.
According to the Deputy Ch airman of the Viet Nam
Tourism Association (VAT), Vu The Binh, the tourism industry of Viet Nam
lacked innovation, which hardly compelled tourists to return.
Tourism promotional activities also remained
weak, Nguyen Cong Hoan, the deputy director of Ha Noi Red Tours, said. The
expense budget allocated to tourism promotion in Viet Nam was only VND30 to
40 billion (US$1.38-$1.85 million) a year, which was modest in comparison
with the millions of dollars spent by Thailand or Malaysia.
In addition, there was a lack of co-ordination
among promotional activities at the country and local levels and among
localities.
Hoan said Viet Nam needed to formulate a
long-term promotional strategy for the tourism industry to attract more
international tourists, together with preparations in infrastructure, such as
hotels and restaurants, along with enhanced service quality. — VNS
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Thứ Ba, 28 tháng 4, 2015
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