Air
conditioner vendors battle it out over Vietnam
Japanese Daikin
Industries will invest $93.6 million to build an air conditioner
manufacturing plant in Vietnam, as part of its plans to capitalise on
the Southeast Asian nation's potential for rapid growth, according to
newswire Nikkei.com.
The plant
will be located in an industrial park in the outskirts of Hanoi and is
expected to start operation in 2018, with an annual capacity of 500,000
units. The figure will increase to one million by 2020, depending on the
demand.
The reason
for constructing the plant in Vietnam is that almost all Daikin air
conditioners in Vietnam are imported from Thailand, while its Thai production
facilities have been operating at full capacity since the third quarter of
2015, yet still falling short to meet the increasing demand in Vietnam market
and other countries.
In addition,
Daikin is facing market saturation in Japan and other developed countries.
Furthermore, the company has to compete with large brands, namely Chinese
Gree Electric Appliances and American United Technologies, which are boosting
investment in their Southeast Asian markets.
In Vietnam,
Daikin is expanding its speciality outlets. The company will also double the
number of service centres to 30 by the fiscal year of 2020.
Vietnam has
a population of about 93 million with steadily increasing income, who consume
about two million air conditioning units per year. The figure has increased
by an average of 30 per cent annually.
Thus,
Vietnam is considered a desirable market by numerous air conditioner
producers, namely Panasonic, Samsung, Hitachi, Toshiba, Nagakawa, Mitsubishi,
and Carrier, among others, a number of whom established air conditioner
assembly facilities in Vietnam, including, Panasonic, Hitachi.
Regarding
Carrier, the group opened representative offices in Hanoi and Ho Chi Minh
City in 1991. In March 1997, the company was licensed to establish Carrier
Vietnam Air Conditioner Co., Ltd., which specialises in assembling,
manufacturing, and distributing air conditioners.
In April
2011, Japanese air conditioner Nagakawa was licensed to build
a plant in the northern province of Vinh Phuc, with a capacity of 250,000
products per year. However, in July 2011, the company submitted a document to
the Vinh Phuc People’s Committee to withdraw from the project due to
difficulties in land clearance.
In 2015,
Samsung released plans to develop a plant in Vietnam in 2016, however, as of
now, there has been no further movement on it.
By
Phuong Vy, VIR
|
Thứ Sáu, 22 tháng 7, 2016
Đăng ký:
Đăng Nhận xét (Atom)
Không có nhận xét nào:
Đăng nhận xét