Tourism sector expects to benefit from ASEAN Community
The ASEAN
Community, scheduled to establish in 2015, is expected to greatly benefit
tourism sector as the Mutual Recognition Arrangement on Tourism Professionals
(MRA-TP) among ASEAN members will take effect in all member countries.
The MRA-TP will serve as the foundation to lift
tourism cooperation among ASEAN countries.
Currently, ASEAN has built common standards for
six tourism areas, including reception, restaurant service and tour
operation, with a total 32 work titles, except for tour guide.
Experts held that Vietnam can apply the standards
to save cost in building its own. Vietnamese tourism companies can refer to
the standards to improve their service quality and competitiveness.
Furthermore, they can recruit qualified workers from other ASEAN countries.
On the part of domestic tourism workers, they
have the chance to find better jobs and can easily move to other ASEAN
countries.
However, challenges will also come, and the
sector will not be able to maximize the opportunities if it fails to enhance
its competitiveness.
With the free movement of tourism professionals
among ASEAN countries, Vietnamese tourism workers will face fierce
competition from their regional rivals who are predicted to flock to Vietnam.
Meanwhile, the sector also faces a high risk of brain drain when qualified
staff go elsewhere for better working conditions and payment.
In that context, improvement of human resources
quality is becoming urgent for Vietnam's tourism, which is considered key for
the growth of the sector as well as a perquisite condition for its
international integration.
According to the Vietnam National Administration
of Tourism (VNAT), around 1.8 million employees are working in Vietnam's
tourism sector, a surge from only 12,000 in 1990. Each year, the sector needs
nearly 40,000 new workers, but domestic training establishments graduate only
15,000, resulting in a serious shortage of qualified staff.
In Ho Chi Minh City, as many as 45 percent of
local tour guides and operators, and 80 percent of receptionists lack
adequate foreign language skills, according to the municipal Department of
Tourism.
So far, a number of response efforts have been
carried out, including the issuance of a revised set of tourism occupational
standards (VTOS) to suit international standards. The new VTOS was built by
the EU-funded environmentally and socially responsible tourism capacity
enhancement programme.
According to statistics from VNAT, ASEAN
countries welcomed 97.2 million foreign visitors in 2014, u-p 3 percent over
the previous year, including 28.5 million who travelled inside the bloc. VNA
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Chủ Nhật, 22 tháng 2, 2015
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