Enterprise car rentals to hit Vietnam's streets
Enterprise Holdings Inc., the world’s largest car rental company, has announced plans to enter Vietnam with its flagship brand, Enterprise Rent-A-Car, as well as its National Car Rental and Alamo Rent A Car brands.
Enterprise Holdings appointed an affiliate, MP Logistics, as its first franchisee in Asia at the 2017 Asian American Chamber of Commerce Connections conference on May 24, subject to Enterprise’s registration in Vietnam as a franchisor.
The appointment not only marks a historic milestone in Enterprise Holdings’ ongoing global expansion but also reflects its broader strategy of building an extensive network of transportation services that deliver value, choice, and outstanding customer service to business and leisure travelers around the world.
“Our robust growth is a tribute to the strong international reputation of our brands,” said Mr. Peter A. Smith, Vice President of Global Franchising at Enterprise Holdings.
“We look forward to working with MP Logistics to further enhance our brands’ reputations,” he added. “We believe this partnership is just the latest example of ensuring that our loyal leisure and corporate customers are able to enjoy the high-quality service they’ve come to expect from our Enterprise, National, and Alamo brands, no matter where in the world their travels take them.”
MP Logistics will begin providing long-term rentals next year under the Enterprise Rent-A-Car brand, primarily to employees of multinational companies with operations in Vietnam.
Over time, the offering will expand to include short-term car rental services for business and leisure travelers.
It estimates that the average international customer will rent a vehicle for anywhere from one to five years, similar to vehicle lease programs in the US but with the added benefit of a local driver.
“Enterprise and MP Logistics are both committed to the highest standards of customer service,” said Ms. Minh Phuong Dang, CEO and Founder of MP Logistics.
“As family-owned companies, we share common values that include a strong entrepreneurial spirit, a culture of excellence, and a deep commitment to our people.”
MP Logistics was founded in 1995 by Ms. Dang. With a vision of trusted, quality, and solution-focused forwarding and logistics, growth was spurred in the beginning through determination, quality services, and a dedicated staff of just 18 employees.
Many of the company’s first customers in 1995 are still customers today.
VN Economic Times